Joe King
Hey there!
I'm Joe King, a community and social media management professional in the video games industry. Over my ten year career, I've worked for such names as Gearbox Software, GameStop, and, most recently, Tencent Games North America.
I'm currently building a community and social media consultancy and producing the Game Industry Job Hunt podcast while looking for my next full-time adventure.
If you want to add a top-tier community pro to your team, in either a full-time or consultory capacity, I'm your guy.
Skills
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Empathetic
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Player-first mentality
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Thoughtful
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Great teammate/partner
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Excellent communication skills
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Always hungry to learn more
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Cool under pressure
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Passionate
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Driven
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Energetic
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Resourceful
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Highly adaptable
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Adobe Creative Suite
- Project management platforms (Jira, Airtable, etc.)
- MS and Google suites
- Livestream production (OBS Studio, etc.)
- Link tracking/attribution
- Extensive knowledge of social platforms
- Discord
- Zendesk
- Confluence
- Gleam.io
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Adept at creating effective and efficient processes
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Excels at creating and communicating strategy
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Innovative thinker
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Results oriented
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Data driven
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Experienced in crafting clear messaging
2014-2019
Community, Social, Influencers
I started at Gearbox in 2014 as a community contractor helping to create our new forum platform using community feedback, and monitoring sentiment and online conversations.
In 2016, I was hired on full-time to run community and social. During this time, I created weekly community game updates and daily social content, traveled as a part of the live event support team, embedded with the Player Support team to create new processes, hosted semi-regular livestreams, and more.
In 2018, I moved into an influencer management role, building and maintaining relationships with our ever-growing stable of content creators.
6M+
Global Social and community audience
20+
Brand + Product social channels
13
Titles Shipped
Games
2019-2022
Senior Social Media Manager
I joined Gamestop in 2019 and was tasked with revamping their social strategy and approach. My goals were to build brand affinity and increase engagement.
I accomplished these objectives by adopting a new, more conversational brand voice and leveraging relevant internet "moments", memes, and brand interactions to increase engagement and reach.
Between this new approach and the company's stock acheiving "memestock" status, by the end of my tenure, the conversation around the brand had totally changed.
10M+
Global Social and community audience
60+
Average weekly social posts
100s
of campaigns led
Campaigns
2022-2024
Senior Community Manager
In late 2021, I was recruited by Tencent to join their North America publishing team. After starting in May of 2022, I began leading global community strategy for the products I worked on.
I also helped to lead a team of community managers, social media managers, designers, and other creatives to execute our strategy, and served as the point-of-contact for our six regional teams around the globe.
I created processes, supported our Brand and Development teams, and traveled to industry events like Summer Game Fest and Gamescom.
200K
Global Social and community audience
20+
Brand + Product social channels
4
Titles Shipped
Games
Partnerships
Events
